Shining City will targeted 13 Battleground States; all were in play for Presidency 2020.
Overall Goal: Increase voter turnout, especially the number voting by mail (“VBM”) in 2020 election.
Overall Budget: $975,000 - $1,250,000+
$50,000-$125,000 per state
For each state targeted, Shining City directed:
1. Earned Media (Media availabilities, Editorial Board visits, Press releases, Events)
2. Paid Media (Print ads, Radio ads, Digital ads, targeted mail; Cable & Broadcast TV ads)
3. Legislative & Executive Branch Education and Lobbying Regarding Expanded and Improved VBM rules and regulations.
4. Intervention in Post-Election Court Cases in Selected States
Specific tactics and priorities varied state to state.
Live In A Swing State? Learn Voting Information from the 2020 Election
VOTE 2020
When Can I Vote?
In Person Voting
Vote By Mail
Register to Vote
VOTE 2020
When Can I Vote?
In Person Voting
Vote By Mail
Register to Vote
Why is it very possible that we won't know on election night who won?
Is there fraud in mail-in voting?
How will my vote is counted?
Is mail-in voting new?